Brief History

We go way back, have come a long way, and are still going strong.

Hamlyn Senior Marketing, LLC, which began as Hamlyn Associates in 1977, was the first firm to introduce professional marketing strategies and techniques to the fledgling senior housing industry and establish the best senior living marketing practices still in practice today.

Catherine Martin leads Hamlyn Senior Marketing which she acquired in 2003 after 5 years of successfully managing its sales and leasing divisions. Cathy joined Hamlyn after a decade of directing her own consulting firm, Martin Consultants. Her firm specialized in organizational development and training programs designed to meet the needs and requirements of clients, a large percentage of who were in the health care field. These clients include the Hospital of The University of Pennsylvania, Jefferson University Hospital, and Hahnemann University Hospital, as well as Pennsylvania and New Jersey banks and manufacturers.

Cathy’s successes have included converting a Continuing Care Retirement Community that was in bankruptcy – with occupancy falling by two units per month – from 68% occupied to 90% occupied in just nine months. She built and then sold a directory advertising business with annualized revenues of over a million dollars. She also specializes in the development and customization of effective programs for the senior living industry.

A graduate of Antioch University in Ohio, she is a Certified Management Trainer and qualified to initiate change through Myers-Briggs Type Indicator facilitation. She also is a certified Nursing Home Administrator and has spoken at countless conferences including Leading Age PA, NJ and LA, as well as the International AAHA Conference in Denmark.

“Over the last 35 years, we have witnessed the evolution and reinvention of this industry. We have seen turnover, challenge and struggle and we are proud to have played a significant role in the resilience, tenacity and mastery. It’s been a privilege to successfully serve so many senior living communities, and we are eager to do the same for yours.” – Hamlyn Senior Marketing President/Owner Catherine Martin