News & Events

  • Now YOU Hold the Key to Occupancy Success.

     Introducing Made-to-Order Marketing, the newest, completely customized program from Hamlyn Senior Marketing, designed to fit your needs and your budget. For more than 35 years, Hamlyn Senior Marketing has proudly served the senior housing industry, bringing innovative, integrated marketing strategies to communities across the country. In this...
  • What is A La Carte Marketing??

    Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark on an...
  • BIG PICTURE, BIG RESULTS

    Boasting a 40-year tradition of providing outstanding long-term care to the community it serves, Lucy Corr Village, a not-for-profit CCRC in Chesterfield, Virginia, was struggling with growing the occupancy of its newer independent living community. Without a firm position in the...
  • Hamlyn Senior Marketing secures 15 sales in seven weeks.

    In long-term care, resident attrition is an anticipated occurrence. When a specialized memory care community, nestled in the woodlands of upper Bucks County Pennsylvania, experienced an unexpectedly high rate of resident turnover, their sales team faced the challenge of not only...
  • Case Study: 554 Leads from One Event

    How did this community generate 554 new leads at a cost half the industry average? Westchester Meadows, a CCRC in Valhalla, NY, exceeded everyone’s expectations when a single event generated 554 new leads. Through a combination of targeted direct mail and...
  • Strong Phone Skills Bring Sales Success

    Sales counselors with a solid strategy for each phone call get the most move-ins. Why is call strategy so important? Based on Hamlyn’s industry research… For every 1,000 phone calls… There will be 50-70 appointments… Of those, three to six will...
  • Assisted Living Occupancy Grows from 80% to 98% in Six Months

    Hamlyn’s expertise in strategic planning and implementing best practices brought an assisted living from 80% to 98% occupancy in just six months....
  • Rebuilding the Lead Database and Depositor List After Expansion

    A popular military CCRC with historically high occupancy found itself in a familiar conundrum: a successful expansion dried up the wait list and deposit list. Hamlyn took on full management of the marketing efforts to increase occupancy while building an active,...
  • Increasing Health Center Census and Balancing Payor Mix

    Introduction of streamlined processes and creative networking balanced the payor mix at Moravian Village’s Health Center, increased census, and built the foundation for future growth....
  • When the Primary Market Is the New Market

    Collington had an unusual situation: the majority of residents and prospects came from outside the primary market area. A mail campaign and successful event introduced the community to the primary market area at costs per lead less than half the industry...