Resources

Follow-Up Phone Calls They strike fear into the hearts of giants. Most salespeople avoid them or blast through them as quickly as possible to check off their daily goals. This can result in the loss of many potential sales....

Industry Benchmarks for 2013 Hamlyn’s 2013 Marketing Metrics benchmarks for the senior living industry gauge performance and drive planning. They reflect the real world of sales and marketing that we’ve tracked and compiled over the past year. These up-to-date...

99% Occupancy Achieved & Sustained throughout Economic Downturn During the past 4 years of worldwide economic upheaval, Moravian Village of Bethlehem reached and sustained goals thought unattainable in this climate. In partnership with Hamlyn Senior Marketing, Moravian Village grew...

Industry Benchmarks for 2012 The best way to plan for the future is by measuring the past. Hamlyn’s 2012 Marketing Metrics benchmarks for the senior living industry gauged performance and drove planning. To download Hamlyn’s Marketing Measurement Tools for...

Questions to Ask and What to Look For A few salespeople exceed goals time after time while many do not. What separates the elite from the rest? And how can you identify these differences – some not apparent on...

What Separates the Best From the Rest? Follow-through is Key! You work hard to generate leads, yet they just don’t turn into sales in the quantity you think they should.  You know the economy has made prospects more cautious,...

Lead Generation Trends – In Sync with Sales Success? Five+ years ago when lead generation results for print media were strong, the industry in general resisted spending on print advertising.  Now, however, we see an industry trend toward much...

Industry Benchmarks for 2011 The best way to plan for the future is by measuring the past. Hamlyn’s 2011 Marketing Metrics benchmarks for the senior living industry gauged performance and drive planning. Click here to download Hamlyn’s 2011 Marketing...

Marketing in a Profoundly Changed World Direction for Success in 2011 By Catherine S. Martin, President, Hamlyn Senior Marketing The Great Recession of the past three years has dramatically shifted the mindset of senior housing prospects.  The Great Depression...