News

Now YOU Hold the Key to Occupancy Success.

 Introducing Made-to-Order Marketing, the newest, completely customized program from Hamlyn Senior Marketing, designed to fit your needs and your budget. For more than 35 years, Hamlyn Senior Marketing has proudly served the senior housing industry, bringing innovative, integrated marketing strategies to communities across the country....

What is A La Carte Marketing??

Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark...

Strong Phone Skills Bring Sales Success

Sales counselors with a solid strategy for each phone call get the most move-ins. Why is call strategy so important? Based on Hamlyn’s industry research… For every 1,000 phone calls… There will be 50-70 appointments… Of those, three to...

Customer Service = Higher Occupancy

“I’m important here!” This is what a happy resident told us in a focus group at Westchester Meadows in Valhalla, NY. After feeling more and more out of touch with the people in her home neighborhood, she visited our client’s community....

How to Double Move-Ins in Six Months

100% Increase in Move-Ins and Stabilized Occupancy in Under Six Months: Here’s How One Community Made It Happen Carolina Meadows is an established CCRC with everything going for it: a terrific local and national reputation, a beautiful campus, happy...

Why Black Friday is One of the Best Days for Sales Calls

Black Friday is an inspirational day for shoppers. Some get up before the sun rises to scramble for the best deals and discounts, while others thoughtfully shop from the comfort of their homes. For senior living sales teams, Black Friday...

Sustaining Ideal Business Relationships Amidst a Culture

Have you ever received an email that made you say, “I have no idea what he is talking about,” or “I can’t believe she put that in print!” Or…have you ever received a response to one of your emails...

Hamlyn at the LeadingAge Annual Conference

Stop by booth 1914 at The LeadingAge Annual Conference Enter to win Hamlyn Call Support, and get your copies of the 2014 Hamlyn Marketing Metrics and our 2014 Senior Living Sales & Marketing Forecast!   Check out our presentations: Earned Media:...

Urgent! Frontline Investigates Assisted Living in Americ

As a fellow senior living colleague, we are alerting you about an upcoming Frontline/ProPublica exposé titled “Life and Death in Assisted Living.” It is scheduled to air on Tuesday, July 30 at 10:00pm on PBS. Nearly 4.6 million people...

How Spending $1400 Can Get You Over $790,000 in Return

Imagine investing only $1,400 and getting a return of $790,700. Sounds impossible, doesn’t it? But it’s not. We saw it happen, and we had a lot to do with making it so. At Hamlyn, we offer a unique service...