Resources

What is A La Carte Marketing??

Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark...

Why Black Friday is One of the Best Days for Sales Calls

Black Friday is an inspirational day for shoppers. Some get up before the sun rises to scramble for the best deals and discounts, while others thoughtfully shop from the comfort of their homes. For senior living sales teams, Black Friday...

Sustaining Ideal Business Relationships Amidst a Culture

Have you ever received an email that made you say, “I have no idea what he is talking about,” or “I can’t believe she put that in print!” Or…have you ever received a response to one of your emails...

How Spending $1400 Can Get You Over $790,000 in Return

Imagine investing only $1,400 and getting a return of $790,700. Sounds impossible, doesn’t it? But it’s not. We saw it happen, and we had a lot to do with making it so. At Hamlyn, we offer a unique service...

Jump Start Lead Activation with Hamlyn Call Support

Media advertising and direct mail are terrific ways to communicate with your prospective residents and their families. However, no printed word can replace the power of an engaging, two-way conversation…voice to voice. Ask yourself these important questions. Are you...

Hamlyn Senior Marketing Expands Client Support

Hamlyn Senior Marketing has announced new hires and expanded responsibilities to better serve existing clients and meet the needs of an expanding market. “In the past year, we’ve hired an Account Manager, Executive Director of Strategic Planning and a...

Bring on the Blast

Email Marketing Has Proven to be a Cost Effective Marketing Tool Hamlyn Senior Marketing has found much success after implementing email marketing as an integral part of marketing strategy for their clients. Email marketing has not only increased traffic...

Resident Recruitment Program Creates 600 New Leads

Nothing is more productive than a lead referred by a resident. These leads cost little or nothing to generate and close at five times the rate of other leads. At Paradise Valley Estates, a California retirement community specifically for...

Hamlyn’s 2012 Senior Living Sales & Marketing

Sophisticated Sales Practices Are Essential for an Increasingly Hesitant Prospect Throughout 2011, the media continued to focus on the ups and downs of the stock market, potential federal budget changes that could impact Medicare, healthcare reform and the real...

The Follow-Up That Works

Follow-Up Phone Calls They strike fear into the hearts of giants. Most salespeople avoid them or blast through them as quickly as possible to check off their daily goals. This can result in the loss of many potential sales....