News & Events

  • Follow-Through Is Key!

    What Separates the Best From the Rest? Follow-through is Key! You work hard to generate leads, yet they just don’t turn into sales in the quantity you think they should.  You know the economy has made prospects more cautious, so your...
  • Lead Generation Trends

    Lead Generation Trends – In Sync with Sales Success? Five+ years ago when lead generation results for print media were strong, the industry in general resisted spending on print advertising.  Now, however, we see an industry trend toward much more spending...
  • Hamlyn’s 2011 Marketing Metrics

    Industry Benchmarks for 2011 The best way to plan for the future is by measuring the past. Hamlyn’s 2011 Marketing Metrics benchmarks for the senior living industry gauged performance and drive planning. Click here to download Hamlyn’s 2011 Marketing Metrics or...
  • Hamlyn’s 2011 CCRC Marketing Forecast

    Marketing in a Profoundly Changed World Direction for Success in 2011 By Catherine S. Martin, President, Hamlyn Senior Marketing The Great Recession of the past three years has dramatically shifted the mindset of senior housing prospects.  The Great Depression of the...
  • Hamlyn Advertising Campaign Wins National Media Award

    The “Wide Open Spaces”’ advertising campaign created by Hamlyn Senior Marketing for Freedom Village Brandywine won Bronze in a national competition. The National Mature Media Awards is the largest award program of its kind to recognize the nation’s best advertising, marketing...