Covid-19 has turned the tides at a high cost. We have all suffered a dreadful loss of normalcy and experienced unwelcome turmoil at the hands of this insidious virus; and its spread has left the world struggling to emerge unscathed.
Our aging population has been hit particularly hard. In light of our altered and challenging environment, it’s a sure bet that the conversation you would have with a resident today would be quite different from your previous exchanges.
If you were to ask today’s seniors what matters most to them, your answer would be two-fold. Health and safety is top of mind for today’s senior, but there is a great deal more to life. Your community is their home…a place where residents should feel safe, but where they also expect and deserve comfort, respect, dignity and a life well worth living.
No longer is our strongest senior living community pitch about incredible dining options and engaging events. In order to survive and thrive in these extraordinary times, senior living communities need to shift sales strategies from a social focus, and begin to cultivate an effective sales culture through effective behaviors. We need to build trust within our community based on kindness and compassionate care.
These admirable behaviors should seep into every facet of our community’s culture, steadily enriching the lives of our residents and their families. Kindness and compassion should emanate from everyone from the person who takes our residents’ meal order, to the therapist who helps work the stiffness from their joints, to the professional who launders their sheets.
Our behavior has a profound effect on others. While health and safety protocols are important, understanding and compassion are paramount to our residents. We need to learn and impart the language of kindness so that our communities and this world are better for it.