Now YOU Hold the Key to Occupancy Success.

 Introducing Made-to-Order Marketing, the newest, completely customized program from Hamlyn Senior Marketing, designed to fit your needs and your budget.

For more than 35 years, Hamlyn Senior Marketing has proudly served the senior housing industry, bringing innovative, integrated marketing strategies to communities across the country.

In this same tradition of providing leading-edge marketing services to our clients, we’re pleased to announce our newest offering: Made to Order Marketing (MOM) programs by Hamlyn.

Your MOM program allows you to take control of your marketing. Tailor Hamlyn’s services to meet your needs now; make adjustments to your quickly and easily as they change. Each service is thoughtfully crafted and customized with your goals and marketing budget in mind – giving you flexible, limitless growth potential.

How do Made to Order Marketing (MOM) programs work?

It’s simple! Choose from a variety of a la carte services designed to achieve an immediate goal, or to help you on the road to a long-term solution. With a MOM program, Hamlyn Senior Marketing will collaborate with you to create customized marketing strategies centered on your priorities and initiatives.

Choose Your Services for Outstanding Results

Choose one or any combination of the Hamlyn’s MOM program elements below. These strategies are designed to work independently, or as a cohesive process. Either way, you’ll see the results you want!

Not sure which strategies will work best for you? Contact us to discuss the details.

Prospect-Centered Sales Training & Direct Mail Initiative

With this unique training opportunity, your sales team will learn to successfully interpret their prospects’ personalities and behaviors for a successful sales outcome. In understanding how to do this, your staff will be inspired to make prospects comfortable as they embark on this journey, address their needs, and overcome objections – and make the sale.

We’ll also develop a creative, effective direct mailer to promote a special event or showcase a unique feature of your community; designed to generate new inquiries and follow-up visits, this piece will become an essential component of your sales process. From concept development and design to printing and mailing, Hamlyn will manage the entire process for you – so you can focus on your daily operations with confidence.

Telephone Touch Campaign

A telemarketing campaign is an impactful follow-up to a direct mail initiative. Shown to increase event RSVP’s and improve the response rate on special promotions, telephone touch campaigns provide your prospects with a personal connection to your community staff – something they’ll value during their decision-making process. Hamlyn will develop a follow-up call script that garners results. Our own seasoned sales professionals will make the calls so your in-house marketing team can focus on on-site efforts.

Complete Event Management

Call on Hamlyn Senior to plan and implement your next special event! We’ll collaborate with your in-house marketing staff to design and promote a memorable event that achieves your goals and generates follow-up visits – and new residents! Our team of marketing professionals will be on-site during the event to support your community’s staff and ensure everything runs smoothly. After the big day, Hamlyn will provide an in-depth analysis of the promotional campaign efforts and the event itself. Using these results, our experts will continue to work with your sales team to nurture the leads, develop new ideas, and improve the strategy for future events.

Marketing Strategy Advising & Training

Hamlyn is pleased to announce a unique partnership with MindShuffle, a marketing company whose principal leadership is ready to share more than a decade of successful senior living marketing and sales experience with you. Through this affiliation, you may enhance your MOM program selections with additional knowledge and expertise that will truly set your community apart from the competition. MindShuffle will customize consultation and training for your marketing staff on topics including (but not limited to) branding, integrated marketing strategy development, social media management, blogging, web site development, and more. For more information about adding these advising and training opportunities to your MOM program, please contact Cathy Martin at Hamlyn Senior Marketing.

Turn the key. Unlock your success now! 

Let’s get to work! For more information and to customize your Made-to-Order Marketing program, contact Cathy Martin today at (856) 857-0800 or CMartin@HamlynMarketing.com.