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As a fellow senior living colleague, we are alerting you about an upcoming Frontline/ProPublica exposé titled “Life and Death in Assisted Living.” It is scheduled to air on Tuesday, July 30 at 10:00pm on PBS. Nearly 4.6 million people watch PBS...
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Imagine investing only $1,400 and getting a return of $790,700. Sounds impossible, doesn’t it? But it’s not. We saw it happen, and we had a lot to do with making it so. At Hamlyn, we offer a unique service called “Private Offerings.” We...
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Media advertising and direct mail are terrific ways to communicate with your prospective residents and their families. However, no printed word can replace the power of an engaging, two-way conversation…voice to voice. Ask yourself these important questions. Are you and your...
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Villa St. Benedict, a vibrant Retirement Community located in the Chicago suburb of Lisle, IL is seeking an experienced, full time sales professional with exceptional phone, presentation & consultative/relationship selling techniques, to join our established Sales Team. The ideal candidate will...
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Hamlyn Senior Marketing has announced new hires and expanded responsibilities to better serve existing clients and meet the needs of an expanding market. “In the past year, we’ve hired an Account Manager, Executive Director of Strategic Planning and a Marketing Manager,“...
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Email Marketing Has Proven to be a Cost Effective Marketing Tool Hamlyn Senior Marketing has found much success after implementing email marketing as an integral part of marketing strategy for their clients. Email marketing has not only increased traffic to our...
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Nothing is more productive than a lead referred by a resident. These leads cost little or nothing to generate and close at five times the rate of other leads. At Paradise Valley Estates, a California retirement community specifically for retired military...
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Sophisticated Sales Practices Are Essential for an Increasingly Hesitant Prospect Throughout 2011, the media continued to focus on the ups and downs of the stock market, potential federal budget changes that could impact Medicare, healthcare reform and the real estate market,...
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Follow-Up Phone Calls They strike fear into the hearts of giants. Most salespeople avoid them or blast through them as quickly as possible to check off their daily goals. This can result in the loss of many potential sales. Hamlyn Senior...
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Industry Benchmarks for 2013 Hamlyn’s 2013 Marketing Metrics benchmarks for the senior living industry gauge performance and drive planning. They reflect the real world of sales and marketing that we’ve tracked and compiled over the past year. These up-to-date benchmarks illustrate...