Case Studies

Boasting a 40-year tradition of providing outstanding long-term care to the community it serves, Lucy Corr Village, a not-for-profit CCRC in Chesterfield, Virginia, was struggling with growing the occupancy of its newer independent living community. Without a firm position...

In long-term care, resident attrition is an anticipated occurrence. When a specialized memory care community, nestled in the woodlands of upper Bucks County Pennsylvania, experienced an unexpectedly high rate of resident turnover, their sales team faced the challenge of...

How did this community generate 554 new leads at a cost half the industry average? Westchester Meadows, a CCRC in Valhalla, NY, exceeded everyone’s expectations when a single event generated 554 new leads. Through a combination of targeted direct...

Hamlyn’s expertise in strategic planning and implementing best practices brought an assisted living from 80% to 98% occupancy in just six months....

A popular military CCRC with historically high occupancy found itself in a familiar conundrum: a successful expansion dried up the wait list and deposit list. Hamlyn took on full management of the marketing efforts to increase occupancy while building...

Introduction of streamlined processes and creative networking balanced the payor mix at Moravian Village’s Health Center, increased census, and built the foundation for future growth....

Collington had an unusual situation: the majority of residents and prospects came from outside the primary market area. A mail campaign and successful event introduced the community to the primary market area at costs per lead less than half...

After a decline, instatement of best practices for Moravian Village’s independent living raised and stabilized occupancy at 97%-99% as other communities struggled during the economic downturn. ...

A selectively targeted offering that cost Villa St. Benedict $1,400 returned $789,730 in just 90 days. ...