Jacquie joined Hamlyn Senior Marketing in 2005, shortly after Cathy Martin purchased Hamlyn from its original owner. Jacquie’s first role with Hamlyn was as the Director of Finance. She then moved into a marketing management role in 2008 and has been focusing on marketing strategy since that time. Her prior experience in finance was largely in the financial services industry with a large, international accounting firm.
Jacquie’s primary focus and strengths are in developing marketing strategies that work to build the census for Hamlyn’s clients. Additionally, she provides training and coaching, sales and marketing management, team building, prospect lead management, customer service and outreach, networking, and event development. These skills have allowed her to work effectively with larger and small provider groups with stabilized communities, newly acquired communities, new start-up communities, as well as existing sites with occupancy deficits.
A graduate of Mt. St. Mary’s University in Emmitsburg, Md, she has a degree in Industrial Psychology with a minor in Business & Finance. She also has sales training certifications from Bild and Company and Enquire Solutions, two well-known senior living industry providers of sales training methodologies.
Jacquie’s true desire and ability to help both sales teams understand the “consultative and resource” sales approach while understanding how to maximize a communities market positioning has allowed her to develop and lead successful sales teams that truly know how to build positive relationships with residents to help close sales.