Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark on an integrated partnership. However, we often come across a client with unique needs and perhaps a strict budget, or hesitation to commit to a long contractual agreement. We choose not to see this as a missed opportunity. These instances offer a perfect opportunity to utilize an a la carte marketing structure.
This style of marketing and pricing offers a unique approach and many benefits. This style outlines a menu of services to the client who can than pick and choose based on their specific goals. As leaders in marketing for senior housing, Hamlyn understands that one community may require sales training, while another lacks event planning and direct mail execution.
Why it’s changing the game of marketing.
As a la marketing becomes a trend in small business services and pricing structure, it offers a distinct competitive edge. Unlike full marketing strategies, these marketing plans offer three unique benefits as they are easily adaptable, provide exceptional insight of the marketing, and guarantee customer satisfaction.
There is no denying that marketing trends change at the speed of light. With digital marketing evolving rapidly especially, the need to be adaptable and receptive to change and improvement is key. With their more manageable size, a la carte marketing plans allow for more fluid change to stay ahead of all marketing and advertising trends.
Provide Market Insight.
Market insight is another clear advantage. As marketing agencies monitor the trends of what packages sell, what services are in demand, and what requests are made, change becomes possible. This provides clients exactly what they want and keeps your business ahead of competition.
Client Satisfaction is the priority.
Clients feel they hold the keys to their marketing success, as they play an integral role in developing the marketing plan best for their current needs. This leads to greater client satisfaction, and opens the door for the next
What small businesses should remember.
Because client satisfaction is key, the need to prove the impact of your marketing expertise is as well. As an a la carte service may span for only a short time, your team and business must execute with utmost creativity, professionalism, and awareness of the target market. The opportunity may begin as one small opportunity, and through proper execution has the ability to develop a lasting partnership with larger projects.
How Hamlyn Offers Customized Marketing Plans.
Any small business should consider this menu structure of services. There are many clients who would benefit from the budget friendly flexibility of this style in any industry. We at Hamlyn Senior Marketing specialize in senior housing, therefore servicing communities with a specific demographic to reach. When entering communities we often find a seasoned sales and strong marketing team already in place, but perhaps just needing some extra guidance to gain the competitive edge. We are there to help. As we offer well-rounded sales training, direct mail execution, telemarketing campaigns, and event management, we are confident in our ability to assist and improve occupancy.
Our goal is to prove the value of our partnership through each project- large or small.
To read more about our newest program, the Made To Order Marketing (MOM) services, click here!