“I’m important here!”
This is what a happy resident told us in a focus group at Westchester Meadows in Valhalla, NY. After feeling more and more out of touch with the people in her home neighborhood, she visited our client’s community. What finally changed her mind was feeling important, special, and heard.
Do your prospects feel that they are a part of something special?
Your community is more than bricks and mortar, square footage, and service fees. It’s a feel that prospects get when they come through the door. It’s a feel that comes from the way they’re greeted and the way they see staff interacting with residents, and with each other.
60% of qualified leads raise the objection that they can stay in their homes instead, or will delay a move for this reason.
Every market is unique, but there is one competitor that all communities share: the prospect’s home. Hamlyn estimates that up to 60% of qualified leads raise the objection that they can stay in their homes instead, or will delay a move for this reason, with that number growing as home care becomes more available.
Surpass your number one competitor. We offer an outline of a basic customer service program for free to view or download.