100% Increase in Move-Ins and Stabilized Occupancy in Under Six Months: Here’s How One Community Made It Happen
Carolina Meadows is an established CCRC with everything going for it: a terrific local and national reputation, a beautiful campus, happy residents, and competitive pricing. Regardless, occupancy was falling.
That’s why Kevin McLeod, CEO of the Chapel Hill, NC retirement community, chose Hamlyn Senior Marketing. Hamlyn’s team of experts partnered with Carolina Meadows to create a focused sales and marketing strategy that stays ahead of evolving economies, changing demographics, and increasing competition.
Here’s how Hamlyn and Carolina Meadows stabilized occupancy at 99% in less than six months:
- Hamlyn’s experts evaluated every facet of the sales and marketing efforts to find the roadblocks, and created a customized, comprehensive strategy for success, from daily sales activities to event planning and overall messaging.
- Real-time diagnosis and hands-on, interactive coaching from Hamlyn corrected gaps in sales skills, building a sales team that closes sales quickly.
- Hamlyn provided the jumpstart for a new, active selling process. With decades of experience and the practical resources of an established firm, Hamlyn Senior Marketing revitalized the community’s sales and marketing efforts, with immediate results!
- Side-by-side, Hamlyn Senior Marketing and Carolina Meadows built a foundation for future growth. Sales staff and management have the tools and skills they need for continuing success.
The results speak for themselves. From sliding occupancy to stabilized occupancy in under six months, Hamlyn delivers results.
“Hamlyn delivered four essential things: a forward strategy, a talented team, expert advice and support, and RESULTS! The proof is in the numbers.” – Kevin McLeod, CEO, Carolina Meadows
Ready for results? Find out how Hamlyn Senior Marketing helps you reach and maintain your occupancy goals. Call Cathy Martin, CEO, at 856-857-0800.