Recent Posts by Hamlyn Marketing

Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark...

 Introducing Made-to-Order Marketing, the newest, completely customized program from Hamlyn Senior Marketing, designed to fit your needs and your budget. For more than 35 years, Hamlyn Senior Marketing has proudly served the senior housing industry, bringing innovative, integrated marketing strategies to communities across the country....

Boasting a 40-year tradition of providing outstanding long-term care to the community it serves, Lucy Corr Village, a not-for-profit CCRC in Chesterfield, Virginia, was struggling with growing the occupancy of its newer independent living community. Without a firm position...

In long-term care, resident attrition is an anticipated occurrence. When a specialized memory care community, nestled in the woodlands of upper Bucks County Pennsylvania, experienced an unexpectedly high rate of resident turnover, their sales team faced the challenge of...

How did this community generate 554 new leads at a cost half the industry average? Westchester Meadows, a CCRC in Valhalla, NY, exceeded everyone’s expectations when a single event generated 554 new leads. Through a combination of targeted direct...

Sales counselors with a solid strategy for each phone call get the most move-ins. Why is call strategy so important? Based on Hamlyn’s industry research… For every 1,000 phone calls… There will be 50-70 appointments… Of those, three to...

Hamlyn’s expertise in strategic planning and implementing best practices brought an assisted living from 80% to 98% occupancy in just six months....

A popular military CCRC with historically high occupancy found itself in a familiar conundrum: a successful expansion dried up the wait list and deposit list. Hamlyn took on full management of the marketing efforts to increase occupancy while building...

Introduction of streamlined processes and creative networking balanced the payor mix at Moravian Village’s Health Center, increased census, and built the foundation for future growth....

Collington had an unusual situation: the majority of residents and prospects came from outside the primary market area. A mail campaign and successful event introduced the community to the primary market area at costs per lead less than half...