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20 Jan 2022
Jacquie Miller Named Hamlyn Marketing Managing Partner
Jacquie joined Hamlyn Senior Marketing in 2005, shortly after Cathy Martin purchased Hamlyn from its original owner. Jacquie’s first role with Hamlyn was as the Director of Finance. She then moved into a marketing management role in 2008 and has been... -
21 Jul 2021
What is A La Carte Marketing??
Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark on an... -
Now YOU Hold the Key to Occupancy Success.
Introducing Made-to-Order Marketing, the newest, completely customized program from Hamlyn Senior Marketing, designed to fit your needs and your budget. For more than 35 years, Hamlyn Senior Marketing has proudly served the senior housing industry, bringing innovative, integrated marketing strategies to communities across the country. In this... -
What Conversation Would You Have with a Resident Today?
Covid-19 has turned the tides at a high cost. We have all suffered a dreadful loss of normalcy and experienced unwelcome turmoil at the hands of this insidious virus; and its spread has left the world struggling to emerge unscathed. Our... -
15 May 2020
Creative Social Distancing
What can your residents do if they can’t have dinner with their friends? The fact is that dinnertime is sure to differ for residents in these extraordinary times. For a period of time, residents may even be forced to eat alone... -
16 Dec 2015
BIG PICTURE, BIG RESULTS
Boasting a 40-year tradition of providing outstanding long-term care to the community it serves, Lucy Corr Village, a not-for-profit CCRC in Chesterfield, Virginia, was struggling with growing the occupancy of its newer independent living community. Without a firm position in the... -
14 Oct 2015
Hamlyn Senior Marketing secures 15 sales in seven weeks.
In long-term care, resident attrition is an anticipated occurrence. When a specialized memory care community, nestled in the woodlands of upper Bucks County Pennsylvania, experienced an unexpectedly high rate of resident turnover, their sales team faced the challenge of not only... -
11 Dec 2014
Case Study: 554 Leads from One Event
How did this community generate 554 new leads at a cost half the industry average? Westchester Meadows, a CCRC in Valhalla, NY, exceeded everyone’s expectations when a single event generated 554 new leads. Through a combination of targeted direct mail and... -
Strong Phone Skills Bring Sales Success
Sales counselors with a solid strategy for each phone call get the most move-ins. Why is call strategy so important? Based on Hamlyn’s industry research… For every 1,000 phone calls… There will be 50-70 appointments… Of those, three to six will... -
Assisted Living Occupancy Grows from 80% to 98% in Six Months
Hamlyn’s expertise in strategic planning and implementing best practices brought an assisted living from 80% to 98% occupancy in just six months....
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