-
Rebuilding the Lead Database and Depositor List After Expansion
A popular military CCRC with historically high occupancy found itself in a familiar conundrum: a successful expansion dried up the wait list and deposit list. Hamlyn took on full management of the marketing efforts to increase occupancy while building an active,... -
Increasing Health Center Census and Balancing Payor Mix
Introduction of streamlined processes and creative networking balanced the payor mix at Moravian Village’s Health Center, increased census, and built the foundation for future growth.... -
When the Primary Market Is the New Market
Collington had an unusual situation: the majority of residents and prospects came from outside the primary market area. A mail campaign and successful event introduced the community to the primary market area at costs per lead less than half the industry... -
Best Practices Sustain Occupancy and Help A Community Weather Economic Storms
After a decline, instatement of best practices for Moravian Village’s independent living raised and stabilized occupancy at 97%-99% as other communities struggled during the economic downturn. ... -
ROI of $789,730 on a $1,400 Investment
A selectively targeted offering that cost Villa St. Benedict $1,400 returned $789,730 in just 90 days. ... -
Customer Service = Higher Occupancy
“I’m important here!” This is what a happy resident told us in a focus group at Westchester Meadows in Valhalla, NY. After feeling more and more out of touch with the people in her home neighborhood, she visited our client’s community. What finally... -
How to Double Move-Ins in Six Months
100% Increase in Move-Ins and Stabilized Occupancy in Under Six Months: Here’s How One Community Made It Happen Carolina Meadows is an established CCRC with everything going for it: a terrific local and national reputation, a beautiful campus, happy residents, and... -
Why Black Friday is One of the Best Days for Sales Calls
Black Friday is an inspirational day for shoppers. Some get up before the sun rises to scramble for the best deals and discounts, while others thoughtfully shop from the comfort of their homes. For senior living sales teams, Black Friday is inspirational,... -
Sustaining Ideal Business Relationships Amidst a Culture of Digital Dialogue: Netiquette
Have you ever received an email that made you say, “I have no idea what he is talking about,” or “I can’t believe she put that in print!” Or…have you ever received a response to one of your emails that said,... -
Hamlyn at the LeadingAge Annual Conference
Stop by booth 1914 at The LeadingAge Annual Conference Enter to win Hamlyn Call Support, and get your copies of the 2014 Hamlyn Marketing Metrics and our 2014 Senior Living Sales & Marketing Forecast! Check out our presentations: Earned Media: Word of...
Call Us Today at 856.857.0800 or Email Us
Marketing Report
Download the 2021 Marketing Insights and Trends Report
Sales Training Information
Sign up today and receive a PDF copy of Hamlyn’s 2020 Sales Training & Coaching Information