99% Occupancy Achieved & Sustained throughout Economic Downturn

During the past 4 years of worldwide economic upheaval, Moravian Village of Bethlehem reached and sustained goals thought unattainable in this climate. In partnership with Hamlyn Senior Marketing, Moravian Village grew and continues to sustain occupancy at 99% with no price discounting and very little advertising.

Part I: Dramatic sales success spiked occupancy to 97% in 2007 – up over 20 percentage points from its 76% occupancy 12 months earlier – at Moravian Village, then a 3-year-old CCRC in Pennsylvania.

Left with slow-to-fill one bedroom apartments and a declining number of move-ins, Moravian Village management and its motivated marketing staff teamed with Hamlyn Senior Marketing to deliver full occupancy.

Hamlyn trained the sales team in the use of best marketing practices, cut advertising spending and repositioned messages to the community’s market to capture the attention of the moderate income audience.

Bottom Line:

• Inquires increased 26%
• Move-ins jumped 74%
• Apartments sold out

“The results were almost too good to be true,” said Paul Nordeman, former CEO of Moravian Village, now CEO of Medowood. “Hamlyn filled all the residences no one else could sell.”

Download the entire article and read Part II or read below:

Persistent Vacancies Filled in Record Time

99% Occupancy Achieved & Sustained throughout Economic Downturn

“Every noble work is at first impossible” – Thomas Carlyle

To celebrate 35 years of achieving exceptional results for our clients in all economic and market conditions, Hamlyn Senior Marketing is pleased to share case studies of senior living community successes accomplished despite 4 years of economic uncertainty. We share these proven strategies and techniques, “in the trenches” ideas and best practices to encourage and mentor the senior living industry, so all may thrive.

Case Study: Moravian Village of Bethlehem

During the past 4 years of worldwide economic upheaval, Moravian Village of Bethlehem reached and sustained goals thought unattainable in this climate.

In partnership with Hamlyn Senior Marketing, Moravian Village grew and continues to sustain occupancy at 99% with no price discounting and very little advertising.

Part I: Dramatic sales success spiked occupancy to 97% in 2007 – up over 20 percentage points from its 76% occupancy 12 months earlier – at Moravian Village, then a 3-year-old CCRC in Pennsylvania.

Left with slow-to-fill one bedroom apartments and a declining number of move-ins, Moravian Village management and its motivated marketing staff teamed with Hamlyn Senior Marketing to deliver full occupancy. Hamlyn trained the sales team in the use of best marketing practice, cut advertising spending and repositioned messages to the community’s market to capture the attention of the moderate income audience.

Bottom line:

• • Inquiries increased 26%
• • Move-ins jumped 74%
• • Apartments sold out

“The results were almost too good to be true,” said Paul Nordeman, former CEO of Moravian Village, now CEO of Meadowood. “Hamlyn filled all the residences no one else could sell.”

Part II: Over the past 4 years Moravian Village, in an ongoing partnership with Hamlyn, continued to grow occupancy and sustains it at 99%.

A viable Wait List Program was introduced that delivers move-in-ready prospects as soon as potential vacancies are identified. No incentives are offered, no prices are discounted and spending for lead generation is limited to one Direct Mail/Telemarketing Campaign annually.

A selling Marketing and Sales Director, the single marketing employee, spends 90% of her time on direct sales activity (calls and appointments). Having seen the value of consistently applying best practices of contact management, discovery and strategic follow-up, she maintains her sales focus and continues to excel. Occupancy is continually maintained at 98% to 99% and expansion plans are in the works.

Hamlyn Senior Marketing can help your company spark sales and spike occupancy…even in today’s stagnant economy. Put Hamlyn’s 35 years of senior-specific success and proven marketing strategies to work for you.

Questions? Call Cathy Martin, President at 856-857-0800 or send an email to marketing@hamlynmarketing.com.